Implement a marketing solution - Gillette fusion razor Essay

Implement a marketing solution - Gillette fusion razor - Essay Example It also seeks to estimate customers' response to the product. With the help of proper research, it is possible to obtain a clear idea about the future proceedings of the company. "As the Fusion is developed, Gillette will have to invest in market analysis, research, production, marketing etc. This will be an expensive phase. Since no sale revenue will be achieved, losses may be incurred. Fortunately for Gillette, M3Power still has a market that will allow it to absorb losses over a short time." (Altaf 2007). During this stage it becomes crucial to give an appropriate focus on price and promotion concept. The company can choose between float or skim pricing strategy. Apart from this, it is necessary to give emphasis for promotional method, especially advertising of the product, for the purpose of creating awareness about the new product in the market and among the consumers. There exist chances of competition. Some times the company may incur some loss during this stage. The cost will be higher due to the sales promotional activities and the quantum of sales will be normal or at a lower level. The important fact during this stage is to analyze whether the customers will be ready to accept the technology of five blade surface or not. The growth stage is the third stage in the product lifecycle.

Intellectual Property Assignment Example | Topics and Well Written Essays - 500 words

Intellectual Property - Assignment Example 2. Intellectual property may include inventions, creative efforts of individuals, original works by authors or trade secrets etc. that will provide future economic benefits to the business. How we protect intellectual property depends on the type of property we deal with and the industry we’re operating in. This usually involves obtaining patents, trademarks and copyrights for the intellectual property we own. The holder of a patent can protect his product by preventing other companies to use, or take advantage, in any way, of their invention up to certain future date depending on the type of invention. The key question that arises here is does the business own the inventions or does the creative work is the result of efforts of the individuals hired by the company? Similarly copyright offers the authors and creators the protection of their original intellectual work (such as literature, art, music, photographs, video recordings, software etc.). The copyright symbol informs ot hers that the author is intending to exercise control over the production and redistribution of the work. Likewise a â€Å"trademark† offers businesses the opportunity to sell their product to the consumers under their unique name. As such it avoids confusion and deceiving. In such employment agreements, the employer restricts the employee from quitting the company and joining another competitive firm or setting up his/her own competitive business. Such employment agreements are usually enforceable only if they apply restrictions within a specific area and for a definite future time period. In some states non-compete agreements are enforceable only if they are supported by the adequate consideration for the employee otherwise they are considered as agreements in restraint on trade and hence void. The advantage of non-competitive clause is obvious that it